Ocalimy Świat!

Identity for an educational project.

Client: Foundation ABCXXI – All of Poland Reads to Kids

2021

Project info +

Project realized with the Turbodizel design studio.

Ocalimy Świat! is a new educational program for children and youth. Its aim is to spread knowledge about environmental protection, raise ecological awareness, as well as the role of moral values in caring for the natural world. An important element of the program is reading of pro-ecological stories, specially written for this occasion by many Polish writers. The organizer of the campaign is the ABC XXI All of Poland Read to Kids Foundation, known from similar initiatives, for which we prepared the identity of Mądrzy Cyfrowi in 2018.

Due to tight deadlines and a lot of responsibility, which involved preparing visual identification for such an important program, we wondered for a long time whether we could afford to participate in this project. However, when we were 99% determined, it turned out that the animation would be read be Krystyna Czubówna (a well-known Polish TV and film reader). This cut off any further discussions.

For Ocalimy Świat! we have prepared a visual identity, a brand book, an animation of the program logo, a short film about the program, as well as a set of promotional materials for social media and digital applications.

We will prevent an ecological catastrophe and save the world!