Nails Know How

Identity for a nail expert.

Client: Nails Know How

2022

Project info +

Nails Know How is a new, individual business of Ewa, who formerly co-founded Zakład Lakierniczy. Ewa is an expert in the field of nail art and she does it with watchmaking precision. However, what is even more important, as a certified podiatrist, she is also an expert on their health. So you are in the best hands (or nails).

I decided to design the visual identity as open. It is based on Ewa's original drawings, has an extensive color palette and a trademark smiling to the customer. Although most of the project formats were addressed to social media, several printed elements were also created, giving Ewa's drawings a completely different scale than their original, intended use.